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Hungarians prepare for Black Friday sales on November 29

The average Black Friday discount rate is 55 percent, with an average Hungarian saving of HUF 57,909 per shopping trip.

Hungarians are busily preparing for the Black Friday sales this year.

The annual event, which takes place on November 29, has seen Hungarians become more and more interested in the global phenomena year-on-year.

Last year, almost half of Hungarians took part in the sales, a 44 percent increase on 2017.

On average, Hungarians spend HUF 47,380 on Black Friday sales, with fashion, electronics and shoes topping the list of the most sought-after products.

The average Black Friday discount rate is 55 percent, with an average Hungarian saving of HUF 57,909 per shopping trip.