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Oct 12, 2018

Hungarians set to spend big on Black Friday sales this year

The annual event, which takes place on November 23rd this year, has seen Hungarians become more and more interested in the global phenomena

Hungarians are set to spend big on Black Friday sales this year.

The annual event, which takes place on November 23rd this year, has seen Hungarians become more and more interested in the global phenomena.

Black Friday Global reveals that almost half of Hungarians are planning to participate in the sales next month, a 44 percent increase on 2017.

According to BBJ, slightly more than 54 percent aim to shop both online and in traditional stores, compared to 28 percent last year.

On average, Hungarians spend 47,380 HUF on Black Friday sales, with fashion, electronics and shoes topping the list of the most sought-after products.

The average discount rate in Hungary is 55 percent, with an average Hungarian saving of 57,909 HUF per shopping trip.

Read the full report here.