Hungarian designer launches sustainable folklore-inspired fashion line

Hungarian fashion designers are searching for new ways to bring together tradition and sustainability at a low cost.

WYHOYS designer Lilla Pápai has launched a new line using felting, knitting and other, centuries-old clothes-making techniques to create comfortable, easy-to-style clothes with a contemporaneous feel.

Following the trend to emerge in recent years, Pápai refuses to succumb to the breakneck speed of the fashion industry. Instead of newly-bought fabrics, she only uses markdowns and unsold items.

Reluctant to accommodate the ever-growing market demand, the designer doesn’t adhere to the traditional schedule of the industry either. She launches collections on an ad-hoc basis, as opposed to every two months.

Photo credit: hg.hu