The number of online purchases made in Hungary are expected to rise by 10 percent in 2017, MTI reports today, citing figures released by market research agency Ipsos.
What's more, Hungarian purchases from online stores abroad are likely to rise by 19 percent, according to international research commissioned by online payment company PayPal.
The survey found that 30 percent of Hungarian internet users visited foreign online stores for their low prices, while 33 percent searched for products unavailable in Hungary.
Whereas Hungarians are not generally fussed if an online store is foreign- or Hungarian-owned, more would shop at foreign stores if they offered Hungarian-language services.
Meanwhile, more and more Hungarian companies are selling to foreign markets online, particularly when it comes to digital products and travel services, as well as fashion items and automotive components.
The biggest buyer markets as far as Hungarian traders are concerned are the United States, the United Kingdom and Germany.