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Study: Hungarians are the best in Europe at spotting fake products

83% of Europeans claimed to have a very good or rather good understanding of IP, with that proportion being highest in Hungary and Portugal at 92% each.

A study has found that Hungarians have the best understanding of the concept of intellectual property in the European Union, and only 9% of Hungarian consumers tend to be uncertain when it comes to recognizing counterfeit products.

According to a fresh study by the EU’s intellectual property office EUIPO, 83% of Europeans claimed to have a very good or rather good understanding of IP, with that proportion being highest in Hungary and Portugal at 92% each. When it comes to online pirated content, 54% of Hungarian consumers said it was acceptable to obtain content from the internet illegally for personal use. This ratio is highest in Slovakia at 58% and lowest in Denmark at 24%. According to the study, 12% of Europeans admitted to having used illegal sources to watch sports over the past year. This was least common in Hungary (6%) and most frequent in Bulgaria (21%) and Greece (20%).