Visit Hungary has signed a memorandum of understanding with Emirates airline to boost inbound tourism.
Under the agreement, signed at the Arabian Travel Market, Visit Hungary and Emirates will drive joint marketing and advertising campaigns to showcase Hungary's touristic appeal.
According to MTI, the two partners will also work closely to organise familiarisation trips for media and travel agents, as well as support other promotional campaigns to increase travel demand to Budapest.
Emirates operates daily flights between Dubai and the Hungarian capital.